Shop "Le Ruban"

The Website

Le Ruban is an online shop concept created for a personal project of e-commerce website creation. For this website, I chose a simple and cute style to reflect the brand’s childish image.

In order to showcase the teddy bears, the product search page is clear and succinct. A product sheet page provides a description and reviews for each stuffed toy.

The “About” page introduces both the store and the owners of the brand Le Ruban

The Graphic design

For the design, I chose soft, pastel colors that reflects the brand’s childish and comforting style. I also created a simple logo in the colors range of the brand’s style guide.

I’ve designed a brand mascot; a teddy bear in a children book’s illustration style. The drawing and its watercolor render reflect the Le Ruban brand’s sweet and mischievous image.